Freddie Hunt is taking the charge to Formula E, but not the way you might be expecting it.

It has just been announced that Freddie Hunt, son of 1976 Formula One World Champion James Hunt is now acting as Driver Ambassador and Sustainability Spokesman to the Formula E series that is about to kick off in China this weekend.

This means he's taking an active role in each event doing some marketing and PR-activity and do demonstration runs with the car before each race.

Freddie was at the Formula E test at Donington Park earlier this year and we talked about his experiences among other things afterwards. Enjoy.

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photo credit: FIA Formula E website